#14: In this episode, we sit down with Evan Escobedo, a PR innovator who developed the Media Impact Scoring Model at Western Union. Evan shares his approach to redefining PR metrics, blending prominence, salience, and other factors to align efforts with business goals.

He also discusses balancing AI tools with human insights to capture nuance and drive meaningful impact, offering practical ways to move from “So what?” to “Now what?” and enhance reputation.

Whether you’re in comms, branding, or PR strategy, this episode is full of actionable insights.