In this episode, Matty and Moses, co-founders of PixlMob, chat with Troy Palmquist, a contributing writer for Inman News and Housing Wire. Troy shares his accidental entry into real estate at age 20 and his diverse career path, including foreclosure flips, scaling a brokerage, and roles at EXP.

The conversation delves into the crucial role of property media and visuals in real estate, with Troy emphasizing the importance of high-quality photography and video for capturing consumer attention. He discusses how professional visuals differentiate listings, the strategic use of photos beyond the MLS, and the power of storytelling through media. Troy also touches on the evolving landscape of real estate technology, including the increasing relevance of digital presence, SEO, and AI in property search.

A significant portion of the discussion is dedicated to the often-overlooked topics of licensing and copyright in real estate photography, highlighting the industry's lack of education on these critical issues. They explore the challenges posed by photos being used in data sets for AI training and the need for clear agreements between photographers and agents. Troy also offers unique perspectives on the longevity of online content, privacy concerns for homeowners, and creative ways to leverage photography, even suggesting it as an invaluable closing gift for buyers to document their homes for insurance or personal use.