Welcome to this episode of "Live with Sondra", where we explore how innovation, safety, accessibility, and sustainability are shaping the future of the attractions industry. In this session, Sondra is joined by Jacob Wahl, President and CEO of IAAPA, the global association serving the attractions industry.

With decades of leadership experience and a global perspective, Jacob Wahl dives into how IAAPA is leading the charge in redefining industry standards through collaboration, education, and advocacy.

In this exciting episode, Sondra and Jacob explore:

• Emerging Industry Trends: From intellectual property and short-form attractions to immersive overnight experiences and guest inclusivity.
• The Role of Technology in Guest Experience: How tools like dynamic pricing, mobile apps, and AR are enhancing both front- and back-of-house operations.
• Creating Accessible and Inclusive Experiences: Insights from Morgan’s Wonderland and IAAPA’s new accessibility white papers that help parks create welcoming experiences for every guest.
• Global Sustainability and Safety Initiatives: How IAAPA is helping attractions lead with purpose through new standards, training, and the launch of its first sustainability award.
• Professional Development and Talent Growth: How IAAPA is cultivating the next generation of leaders through mentorship, education programs, and international collaboration.

Tune in for a dynamic conversation with one of the industry’s top voices—full of actionable insights and global perspective!

Connect with Sondra Shannon to learn more about Gatemaster’s role in redefining safety and operations through technology and innovation: https://www.linkedin.com/in/sondrashannon/

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