Gen Z is leading a cultural shift by moving away from alcohol, with nearly 30% of this generation reporting that they do not drink at all. This trend reflects a growing awareness of the negative impacts of alcohol on health and a redefinition of social norms, prompting changes in social and corporate settings where alcohol was once a staple. As a result, there are increased opportunities for professionals in behavioral health to support individuals navigating these new lifestyle choices. 
Source: https://thisnakedmind.com/why-gen-z-is-drinking-less/

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