Guest: Jason Healey, Senior Research Scholar, Cyber Conflict Studies, SIPA at Columbia University [@Columbia]

On LinkedIn | https://www.linkedin.com/in/jasonhealey/

At BlackHat: https://www.blackhat.com/us-24/briefings/schedule/speakers.html#jason-healey-31682

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Hosts: 

Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]

On ITSPmagazine | https://www.itspmagazine.com/sean-martin

Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli

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Episode Notes

Opening Remarks:

Sean Martin and Marco Ciappelli set the stage with their signature banter, creating an inviting atmosphere for a deep dive into cybersecurity. Marco introduces a philosophical question about measuring success and improvement in the field, leading seamlessly into their conversation with Jason Healey.

Meet the Expert:

Sean introduces Jason Healey, a senior research scholar at Columbia University and a former military cybersecurity leader with extensive experience, including roles at the Pentagon and the White House. Jason shares his excitement for Black Hat 2024 and the anniversary celebrations of ITSPmagazine, expressing anticipation for the discussions ahead.

The Role of Defense in Cybersecurity:

Jason previews his journey from military service to academia, posing the critical question, “Is defense winning?” He provides a historical perspective, noting that cybersecurity challenges have been present for decades. Despite significant investments and efforts, attackers often seem to maintain an edge. This preview sets the stage for a deeper exploration of how to measure success in defense, which he plans to address in detail at the conference.

Shifting the Balance:

Jason highlights the need for a comprehensive framework to evaluate the effectiveness of defense mechanisms. He introduces the concept of metrics like “mean time to detect,” suggesting that these can help gauge progress over time. Jason plans to discuss the importance of understanding system-wide dynamics at Black Hat, emphasizing that cybersecurity is about continual improvement rather than quick fixes.

Economic Costs and Broader Impacts:

Sean shifts the discussion to the economic aspects of cybersecurity, a topic Jason is set to explore further at the event. Jason notes that while financial implications are substantial, other indicators, such as the frequency of states declaring emergencies due to cyber incidents, provide a broader view of the impact. He underscores the need to address disparities in cybersecurity protection, pointing out that not everyone has access to the same level of defense capabilities.

Community and Collaboration:

Marco and Jason discuss the importance of community involvement in improving cybersecurity. Jason stresses the value of shared metrics and continuous data analysis, calling for collective efforts to build a robust defense against evolving threats. This theme of collaboration will be a key focus in his upcoming session.

Looking Forward:

As they wrap up, Sean and Marco express their anticipation for Jason’s session at Black Hat 2024. They encourage the audience to join in, engage with the topics discussed, and contribute to the ongoing conversation on cybersecurity.

Conclusion:

Sean concludes by thanking Jason for his insights and highlighting the importance of the upcoming Black Hat sessions. He invites listeners to follow ITSPmagazine's coverage for more expert discussions and insights into the field of cybersecurity.

For more insightful sessions and expert talks on cybersecurity, make sure to follow ITSPmagazine's Black Hat coverage. Stay safe and stay informed!

Be sure to follow our Coverage Journey and subscribe to our podcasts!

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This Episode’s Sponsors

LevelBlue: https://itspm.ag/levelblue266f6c

Coro: https://itspm.ag/coronet-30de

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AppDome: https://itspm.ag/appdome-neuv

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Follow our Black Hat USA  2024 coverage: https://www.itspmagazine.com/black-hat-usa-2024-hacker-summer-camp-2024-event-coverage-in-las-vegas

On YouTube: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllRo9DcHmre_45ha-ru7cZMQ

Be sure to share and subscribe!

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Resources

Is Defense Winning? (Session): https://www.blackhat.com/us-24/briefings/schedule/index.html#is-defense-winning-40663

Learn more about Black Hat USA  2024: https://www.blackhat.com/us-24/

____________________________

Catch all of our event coverage: https://www.itspmagazine.com/technology-cybersecurity-society-humanity-conference-and-event-coverage

To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcast

To see and hear more Redefining Society stories on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-society-podcast

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Guest: ✨ Lennart Maschmeyer, Senior Researcher at Center for Security Studies (CSS) at ETH Zurich [@CSS_ETHZurich]

On LinkedIn | https://www.linkedin.com/in/lennartmaschmeyer/

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Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
_____________________________

This Episode’s Sponsors

BlackCloak 👉 https://itspm.ag/itspbcweb

Bugcrowd 👉 https://itspm.ag/itspbgcweb

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Episode Introduction

Welcome to another thought-provoking episode of the Redefining Society Podcast! I'm Marco Ciappelli, and today, we're diving deep into the intricacies of subversion, cyber warfare, and manipulation techniques with our special guest, Lennart Maschmeyer. As a Senior Researcher at the Center for Security Studies at ETH Zurich, Lennart brings a nuanced perspective on how technology intersects with international politics and conflict.

Setting the Scene
This episode begins with an introduction highlighting the excitement of being in the same time zone as Lennart Maschmeyer, an expert in subversion and cyber conflicts, joining us from Zurich. The picturesque setting of ETH Zurich serves as a backdrop for our exploration of complex topics such as cyber warfare and manipulation techniques.

The Path to Cybersecurity
Lennart shares his unconventional journey into cybersecurity and international relations. Originally a photographer with aspirations of becoming a surgeon, Lennart eventually found his passion in political science and cybersecurity. He holds a PhD in Political Science from the University of Toronto and an MPhil in International Relations from the University of Oxford. His research focuses on the subversive nature of cyber power, particularly its operational challenges and strategic limitations.

Subversion and Cyber Warfare: Historical and Modern Perspectives
A key discussion in this episode revolves around the concept of subversion. Lennart emphasizes that while the mechanisms of subversion aren't entirely new, the technology involved has evolved. Subversion involves finding and exploiting vulnerabilities within systems to manipulate them. Lennart argues that this method, though theoretically powerful, faces practical challenges.

Drawing comparisons between historical subversion techniques during the Cold War and modern-day cyber operations, Lennart notes that both forms of subversion rely on similar mechanisms, despite differences in technology. Whether it was Cold War-era spies infiltrating societies or modern-day hackers manipulating computer systems, the essence of subversion remains the same: exploiting vulnerabilities to achieve political goals without overt violence.

Notable Cyber Operations and Their Impact
Throughout the discussion, Lennart references several notable cyber operations, such as attempts to disable power grids in Ukraine and large-scale disinformation campaigns. Despite the initial hype surrounding these operations, their practical impact often fell short of strategic goals. Operations like NotPetya spread uncontrollably, sometimes causing collateral damage, highlighting the inherent unpredictability and limitations of such cyber initiatives.

The Future of Cyber Warfare and Traditional Subversion
As Lennart delves deeper into his research findings, he underscores that while cyber operations can have significant local and temporary effects, they often lack the capacity to decisively change political outcomes on a larger scale. Traditional subversion techniques, though less flashy, often prove more effective.

Moving forward, Lennart suggests that we must remain vigilant against both traditional and modern subversive threats. The focus should not just be on sophisticated cyber attacks but also on more traditional forms of espionage and subversion. The orchestration of various tactics, including cyber operations, disinformation, and direct sabotage, represents the real threat—a nuanced blend of old and new.

Conclusion
In closing, Lennart and I reflect on the importance of understanding the broader context in which these technologies operate. We emphasize that technology alone doesn't change the world; it's how people use it that matters. Recognizing the potential and limitations of both cyber and traditional subversion is crucial for navigating the evolving landscape of international conflict and security.

This episode of the Redefining Society Podcast sheds light on the complexities of subversion in the digital age. For a detailed exploration of these themes and more, be sure to tune into the full conversation.

Stay connected for more insightful discussions on how technology is shaping—and being shaped by—our society.

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Resources

____________________________

To see and hear more Redefining Society stories on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-society-podcast

Watch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9

Are you interested in sponsoring an ITSPmagazine Channel?
👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast

Guests: ✨ 

Joy Scott, President, Scott Public Relations [@Scott_PR]

On LinkedIn | https://www.linkedin.com/in/scottpublicrelations/

Andrew Edwards, Founder and CEO, Verity7

On LinkedIn | https://www.linkedin.com/in/andrewvedwards/

On Twitter | https://x.com/AndrewVEdwards

On Instagram | https://www.instagram.com/andrewvedwards1/

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Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
_____________________________

This Episode’s Sponsors

BlackCloak 👉 https://itspm.ag/itspbcweb

Bugcrowd 👉 https://itspm.ag/itspbgcweb

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Episode Introduction

Welcome to another episode of the Redefining Society podcast on ITSP Magazine. I’m your host, Marco Ciappelli. Today, we’re tackling a critical issue that affects all of us: the intricate relationship between technology, society, and the burgeoning crisis of misinformation.

As we approach the upcoming elections in the United States and reflect on recent political events in Europe, it’s clear that the lines between digital and real life have become increasingly blurred. To explore this topic, I’m joined by two esteemed guests: Joy Scott, the head of Scott Public Relations, and Andrew Edwards, an entrepreneur and author of ‘Army of Liars.’

We’ll start by reflecting on how modern technology, particularly social media, has drastically altered the landscape of information consumption and trust. Joy Scott will introduce her professional focus on disinformation, sharing insights from her initiatives, including a specialized newsletter and her book, ‘The Gentrification.’ Andrew Edwards will bring his expertise on technology, audience tracking, and the significance of Section 230 of the 1996 Communications Decency Act, highlighting the unique responsibilities—or lack thereof—faced by social media platforms compared to traditional publishers.

Our guests will recount anecdotes illustrating the stark differences in media consumption from past decades to today, shedding light on how fact-checking has evolved in the age of algorithms. We’ll discuss the unchecked spread of propaganda by malicious actors, including foreign entities, and explore both technological solutions and the need for stricter legislative measures.

We’ll also examine the role of AI in misinformation, acknowledging its double-edged potential: while it can generate impressive, creative content, it can also facilitate the rapid dissemination of falsehoods. Joy and Andrew will underline the importance of media literacy and fact-checking tools like FactCheck.org and NewsGuard.

As we conclude, I’ll emphasize the necessity of a multi-faceted approach to mitigate misinformation’s impact, advocating for both user education and systemic change. This episode serves as a call to action for more conscientious consumption of information and urges society and policymakers to address the legal and technological gaps that allow disinformation to thrive.

Tune in and join the conversation as we redefine society together.

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Resources

Fakchex.substack: https://magenta-nation.com/fakchex/

The Consumer's Guide to Spotting Fake News: https://magenta-nation.com/a-consumers-guide-to-disinformation-ebook/

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To see and hear more Redefining Society stories on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-society-podcast

Watch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9

Are you interested in sponsoring an ITSPmagazine Channel?
👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast

Guest: François Bitouzet, Managing Director at Viva Technology [@VivaTech]

On LinkedIn | https://www.linkedin.com/in/fran%C3%A7ois-bitouzet-180a89/

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Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli

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Episode Notes

Event Recap and Highlights

Marco Ciappelli opens the discussion with a warm greeting, reflecting on his recent travel experiences and upcoming conferences. François Bitouzet, the guest of honor, then dives straight into the heart of the Viva Tech 2024 event, providing detailed insights into its scope, significance, and impact.

An Overview of Viva Tech

François explains that Viva Tech is a four-day event held annually in Paris, focusing on bringing together stakeholders in the innovation sphere. This year’s event saw the participation of 155,000 attendees from 120 countries, showcasing thousands of startups, tech leaders from companies like Google and Meta, corporate giants such as Audi and LVMH, as well as public sector representatives.

The Unique Format and Initiatives

One of the most distinctive features of Viva Tech 2024 was its two-fold format. For the first three days, the event catered to the B2B audience, allowing startups and investors to network and collaborate. On the final day, it opened its doors to the general public. This approach aimed to make technology accessible to everyone, regardless of their professional background.

François highlighted various initiatives like the “100+100” program, where 100 successful business women in tech spent a day mentoring young girls. This not only promoted diversity and inclusion but also inspired the next generation to pursue careers in technology.

Focus on AI and Other Innovations

While Artificial Intelligence (AI) was a major talking point, François emphasized that the event delved deeper into how AI is shaping different business sectors rather than just focusing on the technology itself. By bringing in sector-specific insights, the event sought to provide a realistic perspective on the current impact and future potential of AI.

Memorable Moments and Creativity

François shared several memorable moments from the event, including a live Q&A session with Elon Musk, who joined virtually to answer unfiltered questions from the audience. This showcased the raw and authentic engagement the event aims to foster.

Another highlight was the collaboration with the European retailer FNAC, which set up a kiosk where speakers could sign books for the attendees. This initiative bridged the gap between traditional formats and modern technology, exemplifying how the old and the new can coexist harmoniously.

Looking Ahead

As the conversation winded down, Marco and François discussed the future of Viva Tech, hinting at more surprises and creative content for next year. François emphasized the importance of injecting poetry and romance—metaphorically speaking—into the world of tech to retain its human touch and inspirational value.

Call to Action

Finally, Marco encouraged listeners to make plans to attend Viva Tech 2025, expressing his excitement about potentially meeting his audience in person. François echoed this sentiment, inviting everyone to experience the blend of innovation, business, and meaningful impact that Viva Tech promises.

Conclusion

The episode concluded with both Marco and François expressing their shared optimism for the future of technology and its potential to not only transform industries but also enhance our quality of life. They agreed that events like Viva Tech are crucial in driving this change by making technology accessible, inclusive, and genuinely impactful.

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Catch all of our event coverage: https://www.itspmagazine.com/technology-cybersecurity-society-humanity-conference-and-event-coverage

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Resources

Learn more about VIVA TECH 2024: https://vivatechnology.com/

____________________________

To see and hear more Redefining Society stories on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-society-podcast

Are you interested in sponsoring our event coverage with an ad placement in the podcast?

Learn More 👉 https://itspm.ag/podadplc

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This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.

Enjoy, think, share with others, and subscribe to the "Musing On Society & Technology" newsletter on LinkedIn.

Sincerely, Marco Ciappelli and TAPE3

________

Marco Ciappelli is the host of the Redefining Society Podcast, part of the ITSPmagazine Podcast Network—which he co-founded with his good friend Sean Martin—where you may just find some of these topics being discussed. Visit Marco on his personal website.

TAPE3 is the Artificial Intelligence for ITSPmagazine, created to function as a guide, writing assistant, researcher, and brainstorming partner to those who adventure at and beyond the Intersection Of Technology, Cybersecurity, And Society. Visit TAPE3 on ITSPmagazine.

Guest: Jim Dempsey, Senior Policy Advisor, Stanford Program on Geopolitics, Technology and Governance [@FSIStanford]; Lecturer, UC Berkeley Law School [@BerkeleyLaw]

On LinkedIn | https://www.linkedin.com/in/james-dempsey-8a10a623/

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Hosts: 

Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin

Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli

View This Show's Sponsors

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Episode Notes

Join Sean Martin and Marco Ciappelli for a dynamic discussion with Jim Dempsey as they unearth critical insights into the rapidly evolving field of cybersecurity law. Jim Dempsey, who teaches cybersecurity law at UC California Berkeley Law School and serves as Senior Policy Advisor to the Stanford Program on Geopolitics, Technology, and Governance, shares his extensive knowledge and experience on the subject, providing a wealth of information on the intricacies and developments within this legal domain.

Cybersecurity law is a relatively new but increasingly important area of the legal landscape. As Dempsey pointed out, the field is continually evolving, with significant strides made over the past few years in response to the growing complexity and frequency of cyber threats. One key aspect highlighted was the concept of 'reasonable cybersecurity'—a standard that demands organizations implement adequate security measures, not necessarily perfect ones, to protect against breaches and other cyber incidents. This concept parallels other industries where safety standards are continually refined and enforced.

The conversation also delved into the historical context of cybersecurity law, referencing the Computer Fraud and Abuse Act of 1986, which initially aimed to combat unauthorized access and exploitation of computer systems. Dempsey provided an enlightening historical perspective on how traditional laws have been adapted to the digital age, emphasizing the role of common law and the evolution of legal principles to meet the challenges posed by technology.

One of the pivotal points of discussion was the shift in liability for cybersecurity failures. The Biden administration's National Cybersecurity Strategy of 2023 marks a significant departure from previous policies by advocating for holding software developers accountable for the security of their products, rather than placing the entire burden on end-users. This approach aims to incentivize higher standards of software development and greater accountability within the industry.

The discussion also touched on the importance of corporate governance in cybersecurity. With new regulations from bodies like the Securities and Exchange Commission (SEC), companies are now required to disclose material cybersecurity incidents, thus emphasizing the need for collaboration between cybersecurity teams and legal departments to navigate these requirements effectively.

Overall, the episode underscored the multifaceted nature of cybersecurity law, implicating not just legal frameworks but also technological standards, corporate policies, and international relations. Dempsey's insights elucidated how cybersecurity law is becoming ever more integral to various aspects of society and governance, marking its transition from a peripheral concern to a central pillar in protecting digital infrastructure and information integrity. This ongoing evolution makes it clear that cybersecurity law will continue to be a critical area of focus for legal professionals, policymakers, and businesses alike.

Top Questions Addressed

• What is the importance of defining 'reasonable cybersecurity,' and how is this standard evolving?
• How has the shift in legal liability for cybersecurity incidents, particularly under the Biden administration, impacted the software industry?
• In what ways are historical legal principles, like those from the Computer Fraud and Abuse Act, being adapted to meet modern cybersecurity challenges?

About the Book

First published in 2021, Cybersecurity Law Fundamentals has been completely revised and updated.

U.S. cybersecurity law is rapidly changing. Since 2021, there have been major Supreme Court decisions interpreting the federal computer crime law and deeply affecting the principles of standing in data breach cases. The Securities and Exchange Commission has adopted new rules for publicly traded companies on cyber incident disclosure. The Federal Trade Commission revised its cybersecurity rules under the Gramm-Leach-Bliley Act and set out new expectations for all businesses collecting personal information. Sector-by-sector, federal regulators have issued binding cybersecurity rules for critical infrastructure, while a majority of states have adopted their own laws requiring reasonable cybersecurity controls. Executive orders have set in motion new requirements for federal contractors.

All these changes and many more are addressed in the second edition of Cybersecurity Law Fundamentals, published April, 2024. The second edition is co-authored by John P. Carlin, partner at Paul Weiss and former long-time senior official of the U.S. Justice Department, where he was one of the architects of current U.S. cybersecurity policy.

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Watch this and other videos on ITSPmagazine's YouTube Channel

Redefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYq

ITSPmagazine YouTube Channel:

📺 https://www.youtube.com/@itspmagazine

Be sure to share and subscribe!

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Resources

Cybersecurity Law Fundamentals (Book): https://cybersecuritylawfundamentals.com/

___________________________

To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:

https://www.itspmagazine.com/redefining-cybersecurity-podcast

Are you interested in sponsoring this show with an ad placement in the podcast?

Learn More 👉 https://itspm.ag/podadplc

Guest: ✨ Vladimer Botsvadze, Global Marketing Thought Leader

On Linkedin | https://www.linkedin.com/in/vladimerbotsvadze/

On Twitter | https://twitter.com/VladoBotsvadze

Website | https://www.vladimerbotsvadze.com/

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Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
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This Episode’s Sponsors

BlackCloak 👉 https://itspm.ag/itspbcweb

Bugcrowd 👉 https://itspm.ag/itspbgcweb

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Episode Introduction

Understanding Personal Branding with Vladimer Botsvadze

Hello, everybody. This is Marco Ciappelli, Redefining Society podcast on ITSB magazine podcast network. As you know, here we talk about technology and society and how each one affects the other.

In today's episode, we're diving deep into a topic close to my heart and essential in the digital age—personal branding. I'm thrilled to welcome Vladimer Botsvadze, a globally renowned digital transformation marketing influencer, to share his insights on this critical subject.

The Importance of Personal Branding

Personal branding has never been more significant than it is today. Vlad kicks off the discussion by highlighting his extensive experience, spanning over 15 years, in guiding executives and entrepreneurs to achieve market leadership. Recognized for his expertise and featured in major media outlets like Forbes and Bloomberg, Vlad underscores that being known is a competitive advantage in the digital age.

Vlad explains, "Marketing is no longer about just pushing messages. It's about creating an emotional connection with your audience." He cites examples from companies like Amazon, Harley Davidson, and Starbucks, emphasizing that building a strong community around your brand is key to long-term success.

Technology's Role in Personal Branding

With the advent of AI, many fear that jobs and even personal brands could be at risk. Marco raises an essential point about the fear surrounding AI's impact on personal branding. Vlad responds by stating that while AI will undoubtedly reshape industries, those who effectively build their personal brands will remain in high demand. "Emotional connection is what sets you apart," says Vlad.

He clarifies that the true power of brands like Tesla and Nike lies in their ability to humanize and build strong emotional bonds with their audience. By leveraging social media, individuals and companies can maintain these connections on a large scale.

AI: Friend or Foe?

Are we heading towards a future where AI-created virtual influencers dominate social media? Vlad shares his belief that AI is the most revolutionary technology today. It allows brands to personalize their messaging and engage with consumers on an unprecedented level. Companies leveraging AI for better consumer insights and strategic decisions are more likely to stay competitive.

"We need to become long-term thinkers," Vlad advises. This principle applies not only to large corporations but also to individuals striving to build their personal brands. By continually adapting, being experimental, and focusing on consumer-centric strategies, both brands and influencers can thrive.

Practical Tips for Building Your Personal Brand

Wrapping up the episode, Marco asks Vlad for actionable advice for those just starting on their personal branding journey. Vlad emphasizes three key points:

1. Show Gratitude: Always appreciate your followers, no matter how few. Building a strong community starts with acknowledging and valuing your audience.
2. Create Valuable Content: Publish content that is in your followers' best interest. Avoid sales pitches and focus on storytelling that educates and entertains.
3. Leverage Social Media: Use platforms like Twitter, Instagram, and LinkedIn to distribute your content and connect with billions of potential followers—all at no cost.

Conclusion

As we navigate the digital age, personal branding becomes an essential tool for standing out in a crowded marketplace. Through thoughtful engagement, creating meaningful content, and leveraging the power of technologies like AI, anyone can build a compelling personal brand.

By following Vlad's insights and strategies, individuals and brands alike can harness the transformative power of personal branding in today's tech-driven world. For more enlightening discussions, be sure to tune in to future episodes of Redefining Society.

_____________________________

Resources

____________________________

To see and hear more Redefining Society stories on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-society-podcast

Watch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9

Are you interested in sponsoring an ITSPmagazine Channel?
👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast

Guests: ✨ 

Dr. Melanie Garson, Cyber Policy & Tech Geopolitics Lead, Tony Blair Institute for Global Change [@InstituteGC]

On LinkedIn | https://www.linkedin.com/in/melaniegarson/

Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]

On ITSPmagazine | https://www.itspmagazine.com/sean-martin

____________________________

Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
_____________________________

This Episode’s Sponsors

BlackCloak 👉 https://itspm.ag/itspbcweb

Bugcrowd 👉 https://itspm.ag/itspbgcweb

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Episode Introduction

In an era where technology is the backbone of society, resilience in the face of cyber threats, natural disasters, and geopolitical strife is paramount. This was the focal point of the discussion between Sean Martin, Marco Ciappelli, and Dr. Melanie Garson in their recent conversation on "Hurricanes, Hacktivists, & HPCs: Building Resilience for the Compute Era."

Dr. Melanie Garson, the Cyber and Tech Geopolitics Lead at the Tony Blair Institute for Global Change and Associate Professor at University College London, brings a wealth of expertise to the topic. Her work revolves around understanding how new and disruptive technologies like cyber warfare, brain-computer interfaces, and genetic engineering affect global stability. This episode delves into her insights on the evolving landscape of cyber resilience and the steps needed to brace for future challenges.

The conversation begins with an exploration of how legacy infrastructure poses a significant risk to our digital and physical security. Dr. Garson emphasizes the importance of addressing these foundational elements, noting examples like the 2006 earthquake in Taiwan, which disrupted 22 communication cables. She warns of the potential catastrophes linked to outdated infrastructure and underscores the need for modernization and robust protection against not just cyberattacks but physical disruptions as well.

The geopolitical aspect of technology is another critical element discussed. Dr. Garson highlights the role of private companies like Microsoft and Amazon in global conflicts, noting the effects seen during the Russia-Ukraine conflict where cloud services played a pivotal role in preserving data. This involvement signals a shift in how we understand power dynamics and control over critical technologies and raises questions about the responsibilities and decision-making processes of these tech giants. Furthermore, the discussion covers the intersection of emergency situations and technological dependencies.

Using real-world instances like the hurricane in West Africa that knocked out major cables, Marco Ciappelli and Sean Martin emphasize how such events lead to significant economic impacts, illustrating how interconnected and vulnerable our systems are. Dr. Garson also touches upon the evolving nature of warfare, especially with the advent of electromagnetic spectrum manipulation and the reliance on GPS technologies. She notes the increasing use of electromagnetic interference for strategic advantage, a trend seen in ongoing global conflicts. The idea of compute diplomacy—ensuring countries have the sustainable computational power needed to remain competitive and secure—resonates strongly throughout their dialogue.

The conversation wrapped with a powerful call to action: the need for both public and private sectors to address vulnerabilities throughout the entire tech stack, not just the application layer. This holistic approach is essential to safeguarding our digital infrastructure against a multitude of threats.

In conclusion, building resilience in the compute era requires a multi-faceted approach that integrates robust cyber defense, modernized infrastructure, and a keen understanding of the geopolitical landscape. The insights shared by Dr. Melanie Garson underscore the importance of proactive measures and collaborative efforts in securing our interconnected world. This episode serves as a crucial reminder that as technology advances, so must our strategies to protect against emerging threats.

Top Questions Addressed

• What are the biggest threats to our current digital infrastructure and how can we address them?
• How do geopolitical dynamics and private tech companies influence global cyber resilience?
• What role does emerging technology play in modern warfare and how should we prepare for it?

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Resources

Hurricanes, Hacktivists & HPCs: Building Resilience for the Compute Era (Session): https://www.ukcyberweek.co.uk/uk-cyber-week-2024-agenda/hurricanes-hacktivists-hpcs-building-resilience-for-the-compute-era

The State of Access to Compute Index 2023: https://www.institute.global/insights/tech-and-digitalisation/state-of-compute-access-how-to-bridge-the-new-digital-divide

UK Cyber Week Expo & Conference: https://www.ukcyberweek.co.uk/

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To see and hear more Redefining Society stories on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-society-podcast

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Guests: 

Madelein van der Hout, Senior Analyst Security & Risk at Forrester [@forrester]

On LinkedIn | https://www.linkedin.com/in/madelein-van-der-hout-65452025/

On Twitter | https://x.com/HoutMadelein

Paul McKay, Vice President, Research Director at Forrester [@forrester]

On LinkedIn | https://www.linkedin.com/in/paul-mckay-5304a115/

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Hosts: 

Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]

On ITSPmagazine | https://www.itspmagazine.com/sean-martin

Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli

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Episode Notes

The Human Side of Cybersecurity

Infosecurity Europe 2024 in London brought together some of the industry's most knowledgeable professionals. Marco Ciappelli and Sean Martin, your hosts, were joined by Madeline Van Der Hout, Paul McKay, both from Forrester, and various other experts to discuss the latest trends, challenges, and solutions within the cybersecurity landscape. This exciting episode of "On Location With Marco and Sean" dives deep into essential topics such as the significant role of the human element in cybersecurity, skill shortages, industry fragmentation, and future trends.

Reimagining Cybersecurity: Back to the Future

The episode begins with a nostalgic touch as Sean Martin and Marco Ciappelli discuss the iconic movie "Back to the Future". Drawing a parallel between the film's theme of time travel and the evolving cybersecurity landscape, they emphasize how the industry might benefit from lessons of the past while anticipating the future.

The Reality of Cybersecurity Innovation

Madeline Van Der Hout and Paul McKay shed light on the changing dynamics of cybersecurity events. Paul mentions that events like Infosecurity Europe must now compete with other regional events like CyberSec Europe in Brussels. This healthy competition fosters localized insights and innovations.

Madeline adds that cybersecurity innovation often stems from startups. She believes these events stimulate larger vendors to communicate with smaller startups, thus supporting the entire ecosystem.

API Security: A Case for Consolidation

Both Paul and Madeline reflect on the notable presence of API security vendors at the conference. Madeline points out the consolidation in the market driven by various approaches to API security. CISOs today expect API security to be an integral part of their infrastructure, driving the conversation towards prioritization and efficient resource management.

The Human Element and Mental Health

One of the crucial points discussed was the significant skill shortage in the cybersecurity industry. Madeline stresses the need for more conversations around mental health and burnout prevention among cybersecurity professionals. Paul supports this by highlighting common hiring challenges where organizations are often looking for the "purple squirrel" or the "five-legged sheep."

Training and Educating Future Talent

The conversation moves towards the barriers to entry for new talent in the industry. Both experts agree that focusing on certifications alone can create a class divide. Paul argues that this practice restricts access to the industry for those unable to afford costly certifications.

Madeline emphasizes the need to work closely with HR departments to create better job profiles and hiring practices. This could alleviate some of the industry's talent shortages.

Cybersecurity's Future: More Than Just a Business Problem

Madeline takes a broader view by asserting that cybersecurity is not just a business problem. It's a civilian issue as well, affecting everyone with a digital footprint. She encourages leveraging the power of informed voting and education to address cybersecurity at a societal level.

Data-Driven Decision Making: The Key to Security's Evolution

Sean Martin concludes by discussing the immense data available in the cybersecurity sector. He emphasizes the potential for the industry to drive businesses by making better, data-driven decisions. Paul agrees, pointing out the need for cybersecurity to evolve similarly to how the CIO function has over the years.

Conclusion: A Call for Innovation and Humanity

The episode wraps up by reinforcing the focus on the human element. Marco highlights the need to utilize existing resources effectively rather than being distracted by the latest technological gadgets. Madeline's call to talk more about humans in every cybersecurity breach serves as a profound takeaway.

As the conversation echoes through the media room at Infosecurity Europe 2024, it's clear that the journey forward in cybersecurity involves a blend of technology, human touch, and innovative thinking.

Be sure to follow our Coverage Journey and subscribe to our podcasts!

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Follow our InfoSecurity Europe 2024 coverage: https://www.itspmagazine.com/infosecurity-europe-2024-infosec-london-cybersecurity-event-coverage

On YouTube: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTcLEF2H9r2svIRrI1P4Qkr

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Resources

Learn more about InfoSecurity Europe 2024: https://itspm.ag/iseu24reg

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Catch all of our event coverage: https://www.itspmagazine.com/technology-cybersecurity-society-humanity-conference-and-event-coverage

To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcast

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Guests: ✨ 

Tim Fowler, Offensive Security Analyst, Black Hills Information Security [@BHinfoSecurity]

On LinkedIn  | https://www.linkedin.com/in/roobixx/

On Twitter | https://twitter.com/roobixx

Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]

On ITSPmagazine | https://www.itspmagazine.com/sean-martin

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Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
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This Episode’s Sponsors

BlackCloak 👉 https://itspm.ag/itspbcweb

Bugcrowd 👉 https://itspm.ag/itspbgcweb

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Episode Introduction

Welcome to another thought-provoking episode of Redefining Society. Today, our host Marco Ciappelli takes us on an expansive journey beyond the confines of Earth. Along with Sean Martin and special guest Tim Fowler, we explore the wide-ranging societal impacts of space exploration.

The Fascination with Space

Marco Ciappelli kicks off the episode by highlighting humanity’s perpetual fascination with exploring the unknown. Drawing on cultural references from Italy, he sets the stage for a discussion that ventures far beyond our planet’s atmosphere. Co-host Sean Martin joins the conversation with evident enthusiasm for the journey, setting a tone of curiosity and adventure.

Introduction to Tim Fowler

Tim Fowler, an expert in offensive security from Black Hills Information Security, brings a unique perspective to the table. Having transitioned his focus from traditional cyber security to the cutting-edge domain of space systems, Fowler offers deep insights into why space exploration matters, not just from a technological standpoint but also culturally and societally.

Everyday Technology Rooted in Space

Marco cites several everyday items that owe their existence to space technology, from memory foam mattresses to GPS navigation systems. Tim elaborates on how technologies developed for space missions have trickled down to enhance various aspects of our daily lives—a clear testament to the far-reaching benefits of space exploration. For example, modern agriculture heavily relies on data from space for soil analysis, weather forecasting, and even autonomous machinery.

The Economics and Politics of Space Exploration

Fowler explains that space exploration is moving faster than ever, primarily due to private companies like SpaceX and Blue Origin. These organizations have democratized access to space, thus enabling rapid advancements that were once thought impossible. However, he also emphasizes the complexities involved in sending humans to space, noting the high stakes and intense caution required.

The Moon and Beyond

Marco and Tim discuss the intricacies of missions to the moon and Mars. Tim highlights the importance of off-world resource utilization as a pivotal step for sustained space habitation. Drawing inspiration from Daniel Suarez’s books "Delta V" and "Critical Mass," he discusses the potential of lunar and asteroid mining to provide the necessary materials for building space infrastructure.

Challenges and Concerns

As the conversation evolves, Sean raises valid concerns about the implications of space technology becoming monopolized by a few powerful entities. Tim acknowledges this, explaining that while technological advancements are exhilarating, they also bring about significant societal and ethical considerations.

Regulatory and Social Considerations

Marco and Tim touch on future regulatory landscapes and the societal shifts that will be needed as human activities extend further into space. The concept of needing a new social contract for space emerges, encompassing laws, ethical guidelines, and collaborative international efforts.

As the episode draws to a close, Tim shares his excitement about the rapid advancements and burgeoning opportunities in space exploration. Both Marco and Tim agree that while we are on the brink of a new era, societal readiness and regulatory frameworks will play crucial roles in shaping this next chapter of human history.

Final Thoughts

Fascinating, insightful, and expansive—today's episode is a compelling reminder of how interconnected our lives are with the broader universe. Whether you're captivated by technology, intrigued by societal evolution, or simply a space enthusiast, this discussion offers a panoramic view of our present and future frontiers.

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Resources

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To see and hear more Redefining Society stories on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-society-podcast

Watch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9

Are you interested in sponsoring an ITSPmagazine Channel?
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