The latest business maxim tells us that trust is the new currency. But currency itself—from cold hard cash to cutting-edge crypto—requires trust in those who trade in it and the systems that oversee it. I

In today's episode we bring together two executives who have tried to foster that trust in divergent arenas: the physical world of gold-based lending and the digital investing world of non-fungible tokens, or NFTs.

Marc Mathieu, EVP, Digital Transformation & Innovation here at Salesforce, sat down with Sumit Maniyar, founder and CEO of Rupeek and Matthew Liu, co-founder of Origin Protocol, to discuss how to get buy-in from the customer and trust in the financial process. Tune in!