Why is the adjective ‘true’ added to success? This is because a lot of things have been attributed as success which truly are not; coupled with the fact that we have emerged into a social media, or better put, “instant media” world. And suddenly, we can’t wait any more. Everything must happen “now!”. Every young person is now concerned with the “end” at the expense of the “means.” Get-rich quick; fame even at the expense of shame; living large and lavish have now become the pursuit of most young people. We need a mass action to change this mindset. We need a mass action for sound character. Any success devoid of sound character is at best a failure.