In this episode, Caley Burton, Senior Technical Writing Manager at Cloudflare, shared a powerful perspective on the evolving role of content. With nearly a decade of experience in content strategy and user experience, Caley is driving AI-ready, scalable documentation practices that elevate customer engagement across Cloudflare’s global platform.

00:00 - Introduction: Welcome to VistaTalks with Caley Burton

01:20 – What Is a Holistic Content Strategy?

04:30 – Documentation as Experience Content

07:00 – Implementing a 360-Degree Content Plan

14:10 – Common Content Strategy Challenges

19:00 – Measuring Content Performance and ROI

23:47 – The Strategic Role of Video Content

32:00 – AI’s Impact on Content Management

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