As the AV world becomes more saturated and competitive from both the product and specialist side, companies are being forced to adapt and instead focus more on A) building relationships, and B) collaborating on building a more complete and unique user experience. Luke Jordan, Account Manager at Electro Acoustics, joined us to talk about how his company has embraced the industry’s new focus on design, built meaningful relationships with clients, and the specifics of one of their most lucrative projects.