Why is the health IT industry so far behind the curve when it comes to providing a cutting-edge, intuitive, consumer experience? athenahealth's chief experience officer, Scott Mackie, tells us more about user experience and health IT, including what health IT providers can learn from other industries who have succeeded at simplifying complex subject matter, putting the needs of the user first. Listen in to hear more about how athenahealth is leading the charge in making health IT simpler and more intuitive for medical organizations across the country.