Before the self-indulgence fever and over-the-top acquisition bug infects everyone, let’s all take a deep breath, back away from the sales counter, and rediscover inconspicuous consumption.

There’s no telling when the first human came to the ill-informed conclusion that the number of things an individual owned directly correlated with his or her personal value. But if we’re not taught to overcome this most basic of misunderstandings early in life, eventually we begin to buy whatever strikes our fancy or makes us feel momentarily complete. Worse yet, we use those items (in subtle and not so subtle ways) to prove that we, too, are valuable. “Look at me…I have this! And this! And this!”

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