The sales process has multiple steps. 

But there’s one step that above all, really sets the table for everything else, and that is discovery. Discovery done right allows you to find out everything you need to know to close the sale, but according to today’s podcast guest, founders often get this step completely wrong. 

Hear our conversation with Rachel Mae, Chief Evangelist and General Manager of Training Certification/Licensing at A Sales Growth Company. We talk all about:  

• The discovery stage
• How most tech companies founders get it wrong
• Why that matters
• And how to go about fixing those problems

More information about Rachel Mae and today’s topics:

• LinkedIn Profile: https://www.linkedin.com/in/rachelmae/ 
• Company Website: A Sales Growth Company 

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.