Why did you decide to become a practice owner? Was it to help others, to enjoy the rewards of being a business owner, or perhaps to build wealth for your family? The honest answer for most is a resounding yes to all three! Yet, far too many practice owners lose sight of their original motivations amid the inevitable ups and downs of running a business. Erik Sorenson—an experienced marketer, international speaker, and fellow practice owner—explains why freedom should be the true core goal for every practice owner, and shares practical steps to actually achieve it.