Omar Essack sits down with Alexander Sempf to discuss his journey to Uganda and his initial impressions of Kampala. They explore the operations of the East Africa Radio Service (EARS), the impact of COVID-19 on the business, and the growth of radio advertising in Uganda. Alexander sheds light on the differences between European and African business practices, predicts the future of radio in East Africa amidst digital trends, and addresses tech and equipment challenges in the Ugandan radio industry. The episode concludes with Alexander's thoughts on the future prospects of EARS.

(0:00) Introduction of Alexander Sempf and his journey to Uganda

(2:12) Alexander's life-changing move and first impressions of Kampala

(5:51) EARS overview and the impact of COVID-19 on business

(8:06) Radio advertising growth and market challenges in Uganda

(13:13) Business practice differences and merging European-African approaches

(23:40) Predicting the future of radio in East Africa with digital trends

(27:19) Tech and equipment hurdles in the Ugandan radio industry

(32:40) Concluding thoughts on EARS' future prospects