Apurva Purohit shares her journey from science to media, discussing the unique challenges women faced in corporate roles in the late 80s and early 90s. She reflects on her appointment as CEO and the importance of reputation. The episode explores the evolving challenges for radio CEOs, strategies to compete with digital media, and demonstrating radio's value to advertisers. Apurva discusses infrastructural challenges, competition with global digital giants, and the coexistence of online and offline media. The conversation concludes with insights on the future of radio, the importance of localization, and strategic trade-offs.

(0:00) Introduction and career journey of Apurva Purohit

(3:21) Challenges and leadership in the media industry

(7:10) Building a professional reputation and qualities for success

(10:49) Radio industry challenges and digital transformation

(16:24) Strategies for radio to remain relevant in the digital era

(21:39) Radio's role in developing markets and competition with tech giants

(26:40) Media consumption trends and the future of radio

(31:27) Closing thoughts on strategic focus in business