In Season 1, Episode 6 of RedTech Podcasts, Chris Boyce from Pacific Content joins Omar Essack to discuss the evolving landscape of digital audio. They explore the rise in podcast popularity, the differences between linear broadcast and on-demand audio, and the nuances of advertising in each format. The conversation covers the transition from traditional radio to on-demand content, the influence of connected cars on radio's future, and advertiser preferences shaping the industry. They also address future challenges for radio owners and the potential for expanding audio markets from local to global.

(0:00) Introduction of Chris Boyce and his work at Pacific Content

(1:22) Rise of podcast popularity and digital audio adoption

(5:15) Comparing linear broadcast and on-demand audio

(10:04) Advertising in on-demand vs. linear audio

(14:02) Transitioning from radio broadcast to on-demand content

(20:27) The impact of connected cars on radio's future

(23:59) Advertiser preferences and their impact on radio

(26:48) Future challenges for radio owners

(28:10) Expanding from local to global audio markets

(30:44) Closing remarks and guest sign-off