With mobile game D1 churn rates sitting at an impressive 72%, studios can’t afford to disrupt gameplay with annoying or irrelevant ads. Sahil Modi, Partnership Manager at Audiomob, offers audio ads as an alternative. He explains how Audiomob’s contextually targeted in-game ads rocket ad revenue while reducing gameplay friction. Tune in to this episode as Sahil reveals Audiomob’s newest integration—fully equipped with user-friendly plugins and “SDKs that put the player first.”

CHAPTER TIMESTAMPS

00:00 - Intro 

00:58 -  What publishers think of audio ads

02:18 - Creating a cool audio experience

04:55 - CPI campaign with an audio ad