When justifying cybersecurity investments, Andy Bates, Chief Development and Strategic Partnership Officer, Global Cyber Alliance, recommends making the business case from the standpoint of reducing the carbon footprint. He feels people will make a stronger emotional connection with the carbon reduction argument and thereby be more willing to fund and participate in cybersecurity initiatives. Changing up the cyber conversation and making it more relatable was one of the key takeaways from this discussion. Andy also talked about the vision and offerings of the non-profit organization Global Cyber Alliance.

To access and download the entire podcast summary with discussion highlights --

https://www.dchatte.com/episode-17-reducing-the-carbon-footprint/

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