This week's tip is a quick one. This week's tip is a quick one.

If you're running Facebook Ads, and you want people to go to your website, do not send them to your homepage. Send them to the specific page that you want that person to see. It's all about reducing the friction, and reducing the number of steps to get someone to do what you want.

For example, if you're in real estate and you want someone to submit a form to request an appraisal. If you send them to your homepage, they need to search around to find the appraisal form.

If you send them directly to the page where the appraisal form sits, they're more likely to perform the action that you want to do.

Give it a try, and let me know how you go. Until next week.