In this episode, Adam Silverness sits down with Reed and Emily Salter, Young Life staff in Valdosta, Georgia, to explore how Instagram became a game-changing tool for ministry. What started with following 1,000 students online turned into a movement that brought over 200 kids into a relationship with Christ.

The Salters share real stories—like two students who accidentally signed up for the adult committee form, and a Google Form entry that simply asked, “Will I be welcomed?” They open up about what works on social media, how they keep the focus on students (not graphics), and why authenticity is the currency of this generation.

If you’ve ever wondered how to use digital contact work in a real and relational way—this is the episode for you.

Please go and follow @younglifevaldostalowndes on Instagram.