Reed Hansen, Chief Growth Officer at MarketSurge, joins Sara to talk about the evolving role of marketers in the age of AI. From the renewed value of liberal arts degrees to the resurgence of old-school human interaction, Reed shares his take on where marketing is headed and what it takes to stay ahead.

Reed: 
“Humanities majors of all varieties are going to be ultimately the most empowered by AI… with their ability to think and think critically… I think that the humanities majors are back in the game.”

Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Reed: linkedin.com/in/reedhansen
Learn more about Progress: progress.com

Timestamps:
00:15 – Reed’s biggest concern as a marketing consultant
01:10 – Why human touch still matters in a tech-driven world
02:30 – Merging human language with AI output
03:45 – How to get fluent with AI (before buying martech tools)
05:10 – Composable stacks vs. monolithic platforms
06:10 – Where Reed finds inspiration (hint: Product Hunt + DMs)
07:10 – The rise of the liberal arts marketer in the AI age

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