"Reengineering the Corporation: A Manifesto for Business Revolution." It lays out a compelling argument for why traditional business structures and processes have become obsolete due to globalization, technological advancements, and shifting customer expectations. The authors contend that companies need to fundamentally rethink and radically redesign their business processes to stay competitive in this new world. They introduce the concept of "reengineering" as a tool to achieve dramatic improvements in cost, quality, service, and speed, emphasizing a shift from task-oriented work to multidimensional process-based work. The authors then identify key elements of successful reengineering, including recognizing the need for change, establishing a clear vision, and empowering employees to make decisions.