You know the song, now get to know the cereal!

In one of the most crass breakfast marketing moves of all time, General Mills and Reese's skipped all the pretense and just gave us candy for breakfast. It worked, and the brand had some help from a particularly catchy tune that has since hauled in the likes of Travis Scott, Kaws, AMBUSH, and even Lil Yachty (and his milkcuzzi, which is a real thing - we swear!)

It's candy for breakfast. It's Reese's. It's Junk Feud! It's the flavor we savor.