This week, we explore how people inside the NIL ecosystem actually think about athlete valuations. Is it social media value or is that only part of the story? We walk through why attention-based math breaks down when you look at today’s biggest NIL deals, and what that gap means for college football today!

Recommended Reads:

Substack by Olivia Nuss (Link)

SBJ article on Opendorse's Yearly NIL Report (link)

This podcast is for informational and entertainment purposes only and does not constitute legal, financial, or professional advice. Any discussion of NIL or related legal topics reflects personal opinions and general observations, and listeners should consult qualified professionals before making decisions.