In this episode of Real Estate First Friday, hosts Matthew Hodge and Luis Fermin sit down with Yanira Suarez, founder of the Yanira Team, one of the largest Latino real estate teams in the country with more than 7,500 transactions completed and over 600 transactions per year at peak.

Yanira shares her powerful story of immigrating to the United States without speaking English, building a business from the ground up, and becoming a trusted leader in the Latino, Latina, and immigrant communities. This episode breaks down how she identified her true audience, built a magnetic personal brand, and created long-term success through consistency, focus, and service. She reminds us: “Connection is what creates referrals, not transactions.”

From niche marketing and community trust to personal development and servant leadership, this conversation gives agents a clear blueprint for how to grow influence, build credibility, and scale a business that lasts. This is not about overnight success. It is about commitment, identity, and doing the same right things for years until they compound.

If you want to build a brand that people recognize, trust, and talk about in every room you are not in, this episode is essential.

KEY POINTS

Why branding beats product every time

How finding your avatar unlocks growth

The power of serving one community deeply

Why consistency matters more than quick wins

How trust creates referrals at scale

Building influence without chasing every opportunity

Why focus beats doing everything at once

How authenticity builds long-term credibility

Personal growth is the foundation of business growth

Servant leadership is the key to scale

QUOTES 

“Branding beats product guys all day, every day.” – Yanira Suarez

“I needed to identify that my market was the Latinos and immigrants.” – Yanira Suarez

“Outstanding means you go way beyond.” – Yanira Suarez

“The client has to be your best fan.” – Yanira Suarez

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@lpt realty