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REF | How Realtors Can Step Up Their Price Point | Michael LaFido (LUXE)
In this episode of Real Estate First Friday, hosts Matthew Hodge and Luis Fermin, Executive VPs at LPT Realty, sit down with Michael LaFido, founder and CEO of the Luxury Listing Specialist Designation (LUXE) and one of the nation’s top voices in high-end real estate strategy.
They break down the real path to higher price points and why stepping into luxury doesn’t happen overnight. Michael shares practical strategies agents can use to raise their average sale price, attract more affluent clients, and build credibility in competitive markets.
✅ Learn how to move from $300K to $600K+ listings
✅ Overcome limiting beliefs holding you back from bigger deals
✅ How to “borrow credibility” from your brokerage or teammates ✅ Why knowledge, confidence, and visibility are the keys to breaking into higher-end markets
✅ How to use open houses and LPT’s Power Tools to position yourself differently
✅ The 5 price point “buckets” every Realtor should know
✅ Real-world steps to grow your network, reputation, and income
Whether you’re ready to break into luxury – or just ready to work smarter – this episode gives you the blueprint to confidently step up your price point.
KEY POINTS
The truth about stepping into luxury real estate? It's a process, not a leap
5 price point buckets every agent should know: entry-level, average, high-end, luxury, and ultra-luxury
How to increase your average sale price without working more deals
Why confidence starts with knowledge (and how open houses can grow both)
Use LPT Power Tools and print collateral to stand out in higher-end markets
Build your network in new communities to grow your referrals and credibility
Don’t wait for experience! Borrow success stories from other LPT agents
Leverage open houses as your audition for new listings and clientele
Learn how to market smarter, not harder, when expanding your price point
Why belief and mindset are the real foundation for luxury success
QUOTES
“Stepping up your price point isn’t about luck. It’s about diversification.”
“If they can do it, you can do it.”
“We all have limiting beliefs. You have to believe you can sell in those areas.”
“Your network grows your net worth.”
“Work smarter, not harder: you don’t need more deals, just better ones.”
GUEST RESOURCES
Michael LaFido
LinkedIn | @mikelafidorealtor
Learn from the Best Brokerage Now!
@lpt realty
View all episodes
By Robert Palmer & Matthew HodgeIn this episode of Real Estate First Friday, hosts Matthew Hodge and Luis Fermin, Executive VPs at LPT Realty, sit down with Michael LaFido, founder and CEO of the Luxury Listing Specialist Designation (LUXE) and one of the nation’s top voices in high-end real estate strategy.
They break down the real path to higher price points and why stepping into luxury doesn’t happen overnight. Michael shares practical strategies agents can use to raise their average sale price, attract more affluent clients, and build credibility in competitive markets.
✅ Learn how to move from $300K to $600K+ listings
✅ Overcome limiting beliefs holding you back from bigger deals
✅ How to “borrow credibility” from your brokerage or teammates ✅ Why knowledge, confidence, and visibility are the keys to breaking into higher-end markets
✅ How to use open houses and LPT’s Power Tools to position yourself differently
✅ The 5 price point “buckets” every Realtor should know
✅ Real-world steps to grow your network, reputation, and income
Whether you’re ready to break into luxury – or just ready to work smarter – this episode gives you the blueprint to confidently step up your price point.
KEY POINTS
The truth about stepping into luxury real estate? It's a process, not a leap
5 price point buckets every agent should know: entry-level, average, high-end, luxury, and ultra-luxury
How to increase your average sale price without working more deals
Why confidence starts with knowledge (and how open houses can grow both)
Use LPT Power Tools and print collateral to stand out in higher-end markets
Build your network in new communities to grow your referrals and credibility
Don’t wait for experience! Borrow success stories from other LPT agents
Leverage open houses as your audition for new listings and clientele
Learn how to market smarter, not harder, when expanding your price point
Why belief and mindset are the real foundation for luxury success
QUOTES
“Stepping up your price point isn’t about luck. It’s about diversification.”
“If they can do it, you can do it.”
“We all have limiting beliefs. You have to believe you can sell in those areas.”
“Your network grows your net worth.”
“Work smarter, not harder: you don’t need more deals, just better ones.”
GUEST RESOURCES
Michael LaFido
LinkedIn | @mikelafidorealtor
Learn from the Best Brokerage Now!
@lpt realty