Sign up to save your podcasts
Or
Share REF | The Ultimate Open House System for Realtors | Mike Bernier
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
REF | The Ultimate Open House System for Realtors | Mike Bernier
In this episode of Real Estate First Friday, hosts Matthew Hodge and Luis Fermin of LPT Realty sit down with Mike Bernier—top-tier real estate coach, brokerage owner, and open house expert—to unpack the systems that turn open houses into serious lead-generation machines.
Mike shares how he built one of the most effective open house frameworks in the industry, blending signage, social strategy, pattern interrupts, and unique consumer-facing programs to attract, engage, and convert buyers in any market.
Learn how to convert more buyers through pattern interrupts and genuine conversations that drive connection and conversion. Discover the signage and balloon strategy that actually boosts traffic, and how to leverage neighborhood engagement to win new listings. Mike shares how to use assumable FHA rates and creative finance options to stand out, turn open houses into a consistent, predictable lead source, and even host for other agents when you don’t have your own listings.
This episode breaks down the mindset, frequency, and systems behind high-performing agents—and how to create lasting buzz, credibility, and visibility in your community.
KEY POINTS
Open houses still work; most agents just do them wrong
The two keys to success: Get traffic + convert traffic
Use pattern interrupts to break predictable buyer behavior
A feedback form creates instant engagement and follow-up
Display consumer-facing programs (like Knox Home Swap or renovation credits)
Highlight assumable FHA/VA loans to attract serious buyers
Post tent cards and feature signs in each room to guide attention
Use massive signage + balloons to increase traffic visibility
Treat open houses as a system, not a one-off event
Consistency over intensity (3–4 every month) for compounding results
QUOTES
“Open houses don’t fail… agents just fail to systemize them.”
“You can’t have conversion without conversation.”
“Break the buyer’s pattern. That’s where the connection starts.”
“Consistency beats intensity every single time.”
“If you’re just a little better than the last ten agents, your conversion rate skyrockets.”
“Treat open houses like a part-time job, and they’ll pay like one.”
RESOURCES:
GUEST RESOURCES
Mike Bernier
Website | realtygroupmn.com/about-mike
Learn from the Best Brokerage Now!
@lpt realty
View all episodes
By Robert Palmer & Matthew HodgeIn this episode of Real Estate First Friday, hosts Matthew Hodge and Luis Fermin of LPT Realty sit down with Mike Bernier—top-tier real estate coach, brokerage owner, and open house expert—to unpack the systems that turn open houses into serious lead-generation machines.
Mike shares how he built one of the most effective open house frameworks in the industry, blending signage, social strategy, pattern interrupts, and unique consumer-facing programs to attract, engage, and convert buyers in any market.
Learn how to convert more buyers through pattern interrupts and genuine conversations that drive connection and conversion. Discover the signage and balloon strategy that actually boosts traffic, and how to leverage neighborhood engagement to win new listings. Mike shares how to use assumable FHA rates and creative finance options to stand out, turn open houses into a consistent, predictable lead source, and even host for other agents when you don’t have your own listings.
This episode breaks down the mindset, frequency, and systems behind high-performing agents—and how to create lasting buzz, credibility, and visibility in your community.
KEY POINTS
Open houses still work; most agents just do them wrong
The two keys to success: Get traffic + convert traffic
Use pattern interrupts to break predictable buyer behavior
A feedback form creates instant engagement and follow-up
Display consumer-facing programs (like Knox Home Swap or renovation credits)
Highlight assumable FHA/VA loans to attract serious buyers
Post tent cards and feature signs in each room to guide attention
Use massive signage + balloons to increase traffic visibility
Treat open houses as a system, not a one-off event
Consistency over intensity (3–4 every month) for compounding results
QUOTES
“Open houses don’t fail… agents just fail to systemize them.”
“You can’t have conversion without conversation.”
“Break the buyer’s pattern. That’s where the connection starts.”
“Consistency beats intensity every single time.”
“If you’re just a little better than the last ten agents, your conversion rate skyrockets.”
“Treat open houses like a part-time job, and they’ll pay like one.”
RESOURCES:
GUEST RESOURCES
Mike Bernier
Website | realtygroupmn.com/about-mike
Learn from the Best Brokerage Now!
@lpt realty