In this episode, we explore the fascinating journey of the Palazzo della Civiltà Italiana, also known as the “Square Colosseum.” Originally designed as a symbol of Mussolini’s fascist regime, the building has undergone a dramatic transformation over the decades, from a political monument to the headquarters of high fashion brand Fendi. We dive into the building’s controversial history, how it went from propaganda to pop culture, and the ongoing debate about whether architecture can ever truly be separated from its ideological origins. This is a story of art, power, and rebranding.