In this episode, Chris Hood interviews Brandon Barnum, CEO of hoa.com and author of "Raving Referrals," about the power of referral marketing. They discuss how referral marketing can boost customer acquisition and improve customer loyalty. Barnum emphasizes the importance of creating brand champions and influencers who can advocate for your business. He also shares strategies for automating the referral process and incorporating customer feedback into product improvements. Barnum highlights the value of personalized rewards and recognition in building customer loyalty. He suggests creating referral partnerships with other businesses that serve your target audience to expand your reach. Barnum also offers a referral score quiz to help companies identify areas for improvement in their referral marketing efforts.