In this episode, John Latka talks about referrals, and how referrals continue to be a high gain opportunity for businesses in general and the retail automotive industry in particular – with closing ratios of 70% plus.

John also addresses10 things you need to know about a personal referral program. He also shares the contents of a letter, that can be shared with customers by email, which thanks them for their business and introduces them to your referral program.

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For more information:
https://www.automotivebusinesssolutions.com/