In this short clip, I talk with Angelica Taylor, who is the Senior Brand Marketing Manager at Refine Labs.

Angelica focuses on all internal marketing.

They do no spend behind all their marketing initiatives. 🤯

It's 100% inbound leads.

All of their closed business comes from inbound.

Angelica does more of the strategy like:

- Determining what type of content goes on the podcast

- What guests come on to the show

- What topics to talk about

- Copywriting and figuring out the podcast titles and descriptions

- And more

Angelica also manages the company page on LinkedIn: Refine Labs

She has done a phenomenal job taking the company page from 1k to 11k followers. 👏

When it comes to podcasting, they use Hatch for podcast editing. (which I'm now looking into lol)

All their podcast appearances come 100% inbound because they built a solid brand. (the power of brand)

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald