In this episode, Rob explores simple ways to optimise your marketing follow-up systems - without losing your evenings and weekends!

Prefer to read? Read the Text Version

Takeaways:

• Macro testing involves assessing the overall structure and audience targeting.
• Micro testing focuses on specific elements within marketing campaigns.
• Document tests to avoid repeating past mistakes.
• Keep track of key metrics to identify bottlenecks in your marketing.
• A/B testing can optimise email engagement rates.
• Occasionally revisit previously conclusive tests

Chapters:

00:00: The Concept of Refinement in Marketing

02:41: Macro Testing: The Big Picture

06:35: Micro Testing: Fine-Tuning Your Approach

17:53: The Importance of Testing Logs

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To work with Rob, check out the 'Story Jumpstart' service at https://storysellinglab.co.uk/jumpstart-service/