Connect with Aaron:

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Brand's Aaron Looks to for Inspiration:

Manscaped
Beardbrand
Nike
Away
Puravida

This Show's TL;DR:

• Why BFCM started so early this year 
• What Aaron and Alex think will happen to BFCM in 2021 
• Dangers of discounting 
• Starting the customer relationship during BFCM is not a good strategy 
• Did we actually see shipageddon?
• Don't forget about the return season 
• 2021 is all about content and creativity 
• How you can use a mood board for 2021 goal setting

Other Helpful Resources on This Topic:

• The Right Way to Use Tik Tok in Ecommerce With Stryx
• How Beardbrand Used Youtube to Create a Customer Community
• How to Reduce Refunds Through The Return Season