Sounds Profitable

Reflecting on IAB Podcast Upfront, & 2 Other Stories

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This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.|
  • Podcasters focus on expansion and reach despite slower ad revenue growth at upfronts
  • Podcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital Mediums
  • Despite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party Data
  • RAJAR Spring 2023 MIDAS Report
  • Hot Pod: SXM Media Leaders talk about how podcast ads are still maturing

    • And for our Quick Hits:
    • New from Recordical: Audio Currents, a twice-weekly audio industry newsletter written by Shreya Sharma. Tuesday issues will focus on audio news, industry expert interviews, and resources for brands, while Friday episodes will feature creator spotlights.
    • Barometer and ArtsAI have partnered to “bring new solutions to market delivering unprecedented in-flight transparency of brand safety and suitability for podcast advertising.” 
    • Podcasting gets a new magazine with Good Tape. The new print magazine aims to capture the conversations happening in the audio industry. The first issue is available for pre-order and slated for Fall 2023 release, with an open call for writers to pitch content. 

      For a full transcript and links to all articles mentioned, please visit SoundsProftiable.com/Podcast
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      Sounds ProfitableBy Bryan Barletta