For our first episode of 2025, the Partners at Beyond spend some time on reflecting what they learned in 2024 and what they can look forward to in 2025. We talk about the state of the market, what new technologies we have seen and what we expect to make a difference in 2025 as well as reflecting on some of the projects we have undertaken. We have seen some amazing businesses during the year and share our thoughts on what makes the difference between a truly successful business and one that just does ok.