Strategy Snacks

Refocusing on Yourself to be a Better Business Owner with Lori Walker


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“You never know where you’re going to wind up or what you’re going to wind up doing.”


So many times we think that we don’t have enough experience to call ourselves experts in our niche, but I’ve found that what so many people forget is that all of our past experiences in our personal lives and our career can be used in cultivating our unique expertise. 

Lori Walker, a freelance writer and digital marketer and alumna of the Business Genius Bootcamp, is on Strategy Snacks today and one of the things I love most about her is how she brings her unique experience from her past work in the legal industry to her work now. It’s a huge testament to the fact that all of your work matters, not just the work you do now. Even more, we chat about how refocusing on yourself and your needs will make you a better business owner and lead to even greater deliverables for your clients (one of her biggest takeaways from our work together!). I love this conversation so much, join in! 


About Lori:

Lori Walker is a freelance writer and digital marketer. She is the Director of Marketing and Editor in Chief at The Poetry Lab. She writes personal essays, memoirs, and poetry in Tulsa, where she lives with her husband and cat, Joan Didion.


For more from Lori, be sure to:

  • Visit her website
  • Follow her on Instagram: @lorithewriter
  • Connect with her on LinkedIn  


For more, make sure to:

  • Follow me on Instagram @frenchie.ferenczi
  • Get one of Frenchie's freebies.
  • Apply to work with Frenchie.

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Frenchie Ferenczi is a business strategist and advisor, who helps experts, creatives, and founders to establish consistent predictable revenue, and sustainable success. A former executive at startups like The Wing and NeueHouse, Frenchie now focuses on helping her clients build lifestyle businesses that allows them to have fun in their businesses, pay themselves well, and build the life they want.

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Strategy SnacksBy Frenchie Ferenczi