In this episode of the Reform Party podcast, host Ken Ferguson discusses the upcoming Runcorn by-election, emphasising its significance for Reform UK. He explores the dynamics of candidate selection within the party, highlighting the tension between local branches and party leadership. Ferguson also introduces the candidates, including Sarah Pochon, and shares insights from his interactions with local supporters and party members. Takeaways The Runcorn by-election is crucial for Reform UK's future. Winning in traditionally Labour areas can shift political dynamics. Candidate selection processes can create tension within parties. Local branches often feel overruled by party leadership. Jason Moorcroft's decision to step aside shows selflessness. Sarah Pochon is seen as a relatable candidate. The atmosphere among supporters is optimistic and positive. Understanding opponents is key to election strategy. Engagement with local communities is vital for success. The party's growth depends on effective candidate selection. titles