Pitching tends to be labeled "difficult", and we as founders usually even lament doing it at all. But what if our frame for what it means is wrong? What if what we call "pitching" isn't actually pitching at all? In this episode, we explore a reframe for pitching that will restore your power when fundraising, and it leads us to a conversation about the importance of celebration and how the entrepreneurial journey is actually about the journey.

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