Reframing Content Marketing and Social Media KDS: 115

Reframing Content Marketing and social media is something I have to do occasionally.Otherwise, I’d probably lose my mind a bit. My challenge is that I enjoy doing it, but it can also feel like a chore. Before we get into that, let’s do a quick catch-up. This is the first episode of September, and I can’t believe we’re down to only four months left in 2023. I’ve been back in California for eight months now, but it still feels a bit like I just got here. This past weekend was Labor Day weekend in the States, and it actually felt like fall! Since I spent the last two fall seasons in Costa Rica, I’m going to soak up every bit of the “fall feels” that I can. And that’s with a trip to Costa Rica for almost a month (and I’ve got another one planned for January… woohoo!). It was a rainy, cool weekend; I enjoyed some pumpkin spice coffee and scents (candles & plugins, what can I say) and made sure to take some downtime to simply enjoy the moment. That was a little fall teaser as the sun is back (which I also love), and it will progressively be getting warmer again, but it doesn’t look like we have any heat waves in the near future (working back up to the low 80s). One thing I did for myself this weekend was spend a good chunk of time going through some training I’ve invested in. It was Laurel Portié’s $7 FB Ad Strategy program (I literally cannot believe the value of this…), and then I picked up Joel Erway’s “Power Offer Workshop” (which is only $27)- which was recommended by Laurel in her program. I probably spent five hours on Sunday going through the training and taking notes (I retain things much better when I write them down). I had a couple of major takeaways from the training I’ve gone through that inspired this episode. First, Laurel Portié is a breath of fresh air. The woman is incredibly smart; she’s extremely generous with her time and knowledge, and she’s made me think of advertising in a whole new light. Not many ad people talk about driving traffic to content for validation (Amanda Bond does as well), so when she started referring to Power Content, I was super intrigued.Subscribe to “the SPARK” for Weekly strategies & inspiration Let’s look at Reframing Content Marketing first I have always been a huge fan of content marketing. It took me a while to find my groove (the podcast really shifted everything for me), but once I did, I fell in love with the process and mastery. It’s changed a lot over the years and will continue to with AI, but I’m here for all of it. In a conversation with my friend, Jason Resnick, last week, I told him how frustrated I get...