Naly Rice joins me today to discuss what you need to know about rebranding your business in 2020.  She shares some of her best advice for brand visibility and the importance of consistency in your branding efforts. She discusses how to approach branding, even with a small budget, and explains what a “brand guide” is and why every company should have one. Naly also highlights resources for creating brand assets that are consistent across all platforms and why you need to consider brand experience, not just brand appearance.