In this episode, Melinda Emerson chats with Naly Rice about the significance of branding for small businesses. They delve into brand alignment across social platforms, the role of video, visuals, and voice marketing, and creating a consistent brand experience. They also discuss strategies for changing your brand and the importance of embodying your brand as a CEO.

(0:00) Introduction and guest speaker Naly Rice's background

(1:38) Branding for small businesses: importance, refresh strategy, and budgeting

(6:43) Brand alignment and consistency across social platforms

(9:14) The role of video, visuals, and voice marketing in branding

(12:04) Sponsor: Melinda Emerson's book "Fix Your Business"

(13:05) Creating a consistent brand experience for customers

(15:00) Changing your brand across platforms: strategies and tips

(15:48) Embodying your brand as a CEO

(16:15) Sharing favorite podcasts, business apps, and books

(18:01) Closing remarks and show outro