In a two-part one-part article, Tom breaks down the business podcast consumer and looks at podcasting’s cost-effective reach. <a href="https://soundsprofitable.com/research/the-business-podcast-consumer/" target="_blank" rel="noreferrer noopener">The Business Podcast Consumer Study</a> <ul><li>Written and narrated by Tom Webster</li><li>Audio edited by Newton Schottelkotte</li></ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable.<a href="https://soundsprofitable.com/article/regarding-reach-and-the/" target="_blank" rel="noreferrer noopener">For more information, visit soundsprofitable.com.</a>

In a two-part one-part article, Tom breaks down the business podcast consumer and looks atpodcasting’s cost-effective reach.The Business Podcast Consumer StudyWritten and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

In a two-part one-part article, Tom breaks down the business podcast consumer and looks at podcasting’s cost-effective reach. <a href="https://soundsprofitable.com/research/the-business-podcast-consumer/" rel="noopener noreferrer">The Business Podcast Consumer Study</a> <ul><li>Written and narrated by Tom Webster</li><li>Audio edited by Newton Schottelkotte</li></ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable.<a href="https://soundsprofitable.com/article/regarding-reach-and-the/" rel="noopener noreferrer">For more information, visit soundsprofitable.com.</a>

Regarding Reach, and the Business-Minded Audience

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Regarding Reach, and the Business-Minded Audience

Regarding Reach, and the Business-Minded Audience