In this episode of The Ganjapreneur Podcast, host TG Branfalt is joined by Regina Smith, founder and co-owner of The Plant, a licensed dispensary in Yonkers, New York. Regina shares her journey from a background in retail and baking to navigating the challenges of the cannabis industry. She discusses the complex social equity licensing process in New York, how The Plant is building trust and community in a competitive market, and the importance of education and customer service in the evolving cannabis landscape. Regina also touches on the role of legal dispensaries in the community, and how creative partnerships with local businesses are key to success. Tune in below to hear her inspiring story and insights on the future of cannabis retail, or scroll down for the full transcript!