In this episode of Adventures in Marketing, Gwen Montoya dives into the importance of giving yourself permission to experiment in your business. Feeling stuck, bored, or uninspired? Gwen explores how trying something new—from tweaking your offers to reaching new audiences—can reignite your passion and creativity. Learn how curiosity and low-risk experimentation can bring fresh energy to your business without the need to “burn it all down.”

What You’ll Learn in This Episode:

• Why business owners often feel stuck and bored after doing the same things for too long.
   
• How giving yourself permission to experiment can lead to breakthroughs.
   
• The benefits of approaching changes with curiosity instead of fear.
   
• Practical, low-cost ways to experiment in your business, such as:
  
  • Tweaking your offers or services.
  • Exploring new audiences or demographics.
  • Trying new ways to show up, like networking or starting a podcast.
  • Collaborating or engaging with new groups.
     
• Why experimenting doesn’t have to mean major changes or big investments.
   
• How even small experiments can help you rediscover excitement and connection in your business.

Key Takeaways:

• Experimentation doesn’t require a massive budget—start small and focus on curiosity.
• Revisiting how you market, whom you serve, or how you show up can provide clarity and inspiration.
• Trying something new, even if it doesn’t work out, helps you learn and grow as a business owner.
• Staying engaged and curious keeps your business vibrant and prevents burnout.

Action Steps:

1. Reflect on areas of your business where you feel stuck or uninspired.
2. Brainstorm low-risk experiments, like tweaking your messaging or exploring a new platform.
3. Commit to trying one small experiment in the next week.
4. Remember to approach this process with playfulness and curiosity—it’s not about perfection!

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx