Dave Kelly, CEO and Founder of AnalyticsIQ joins me to shed some light on the people who are considering dipping a toe back into travelling and what businesses can – or should – be doing now to reach them.

AnalyticsIQ is a predictive analytics firm that blends cognitive psychology with sophisticated data science to help marketers understand how and why individuals make decisions.

We discuss:

1. Whether consumers are ready to dip their toes back into travelling again.
2. The drivers behind people’s willingness to travel in the next 3 months.
3. What hotels need to understand in order to attract consumers who are considering travelling again this summer.