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Reimagining Direct Mail as a Primary Marketing Channel with Ryan Ferrier, CEO at Lob.com
In this episode of Exploring Growth, host Lee Murray talks with Ryan Ferrier, CEO of Lob.com, about how direct mail is being reinvented as a powerful marketing channel. He emphasizes the importance of personalization and cost-effectiveness in direct mail campaigns and explains how to integrate mail with digital strategies.
Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast
Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Ryan – https://www.linkedin.com/in/ryanferrier
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By Lee MurrayIn this episode of Exploring Growth, host Lee Murray talks with Ryan Ferrier, CEO of Lob.com, about how direct mail is being reinvented as a powerful marketing channel. He emphasizes the importance of personalization and cost-effectiveness in direct mail campaigns and explains how to integrate mail with digital strategies.
Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast
Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Ryan – https://www.linkedin.com/in/ryanferrier