In this episode of The Playeasy Warmup, host Kerri Shields sits down with Daniel Noake, Managing Partner at Hammerton Barca, to explore the evolution of major events across sports, entertainment, and culture. With experience spanning IMG, Live Nation, and consulting for governments and federations, Daniel offers insight into:

• The rise of Africa as a global hub for live events

• Why intellectual property is the future of sports & entertainment

• The importance of economic impact data in tourism

• Global event trends destinations should watch, from AI to innovative formats

Tune in to hear how Daniel is bridging international expertise with local opportunities, and why the future of global events is more connected than ever.

Sponsored by Visit Myrtle Beach.