What if the reason people aren’t buying into your ideas… has nothing to do with the idea itself?

In this episode of Development Reimagined, we explore a powerful shift in how influence actually works today. From Jimmy Fallon’s unexpected inspiration to lessons from marketing, we unpack why traditional approaches to influence in organizations are falling flat—and what needs to change. This conversation challenges leaders and L&D professionals to stop assuming attention and start earning it by meeting people where they are, connecting to real pain points, and creating trust through authenticity and storytelling.

Highlights:
• Why influence today is earned, not assumed—and what that means for leaders and L&D
• The critical shift from selling programs to addressing real pain points
• How thinking like a marketer can transform buy-in, engagement, and behavior change

📝 Want the one-pager from this episode with key takeaways and reflection questions? Visit www.reimaginingwithus.com
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🎯 Sponsored by HIGHER A gamified leadership development program built for first-line managers and their teams—designed to build leadership character, develop practical skills, and unleash team brilliance in the flow of real work. www.takemyteamhigher.com