How can street-level art elevate an institutional retail center?  Today we're joined by Libby Lassiter, President for Bayer Properties, and Mindy Rohr, Marketing Manager for Bayer Properties. Bayer Properties defies the simple definition of being developers and property managers. They currently own and/or operate retail, urban and office properties totaling approximately 10 million square feet, including The Metropolitan in Charlotte, NC. 

Listen along as we take a deep dive into the challenges of managing thriving retail centers, discuss how to take away "newness" through a marketing strategy to appear more accessible to the general public, and how public art can transform a retail center.