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Fikret Zendeli shares the vision of Social Friday - an innovative global CSR initiative aimed at transforming unproductive Friday afternoons into opportunities for community service and team building. Fikret shares his journey repurposing Friday afternoons at his company into a movement that bridges the gap between businesses and their communities. Through engaging stories and insights, Fikret describes the impact of Social Friday on corporate culture, employee satisfaction, and societal well-being, highlighting the initiative's potential to redefine corporate social responsibility and foster a sense of togetherness and purpose within the workplace and beyond.

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